Notable Roles | - Founder & CEO, Local Alike (2012–present) |
Key Recognition | - Gen.T Leader of Tomorrow, Tatler Asia (2021) |
Background and Early Foundations
Somsak Boonkam, also known as “Pai,” was born in Roi Et, a rural province in northeastern Thailand. Growing up in a village without electricity, he witnessed firsthand the challenges faced by local communities. He pursued higher education and earned an MBA in Sustainable Management. In 2012, driven by a passion for community development and sustainable tourism, he founded Local Alike, a social enterprise aimed at empowering local communities through responsible tourism.
Career Milestones and Impact
Year | Milestone |
|---|---|
2012 | Founded Local Alike to promote community-based tourism in Thailand. |
2014 | Recognized as an Ashoka Fellow for social entrepreneurship. |
2016 | Expanded operations to over 200 communities across 46 provinces. |
2021 | Featured in Tatler Asia's Gen.T List as a Leader of Tomorrow. |
2024 | Honored as an Impact ASEAN Changemaker by the ASEAN-Japan Centre. |
- Community Partnerships: Over 200 across 60 provinces in Thailand
- Economic Impact: Generated nearly USD $2 million in community benefits
- Employment: Created more than 2,000 part-time jobs
- Tourist Engagement: Hosted approximately 32,000 travelers
Leadership Style and Influence
Somsak Boonkam is known for his collaborative and community-centric leadership approach. He emphasizes the importance of empowering local communities to take ownership of tourism initiatives, ensuring that economic benefits are equitably distributed. His model promotes sustainability, cultural preservation, and environmental stewardship.
Legacy and Future Focus
Through Local Alike, Somsak has transformed the landscape of Thai tourism by integrating sustainable practices and community involvement. He continues to advocate for responsible tourism models that prioritize local empowerment and environmental conservation. His vision includes expanding the impact of Local Alike to other regions and fostering a global movement towards sustainable travel.
